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Privacy Policy

Effective date: November 1, 2025

Welcome to Patterson Performing Arts, Inc. (“we,” “us,” “our,” or “Studio”). Our website www.pattersonperformingarts.com (the “Site”) is operated by Patterson Performing Arts, Inc. This Privacy Policy describes how we collect, use, disclose, retain, and protect information when you use the Site, including analytics tracking of visitors. By using the Site, you agree to the practices described herein.

1. Information We Collect

a) Information you provide

We may collect personal information that you voluntarily submit when you use the Site, such as when you fill out a contact form, subscribe to our newsletter, register for an event or program, make a payment, or otherwise provide information. That may include:

Your name
Email address
Mailing address
Phone number
Billing/payment information (if applicable)
Other information you choose to give us

b) Automatically-collected / analytics / tracking data

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, even if you do not provide personal information. This includes:

IP address, device identifier, browser type and version, operating system
Pages visited, links clicked, time spent on pages, referring/exit pages, date/time stamps
Cookies, web beacons, pixel tags, JavaScript and similar technologies placed on your device
Aggregate usage metrics (e.g., total number of visitors, page views)

c) Cookies and similar technologies

We and our vendors use cookies (session and persistent), local storage, web beacons, and similar tracking technologies to collect usage data, to remember your preferences, to deliver analytics, and potentially to deliver advertising or content tailored to your interests.

2. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, improve and analyze the Site, including understanding how visitors use the Site and which pages/functions are most useful
To respond to your inquiries, deliver requested content, send newsletters, promotional or informational communications (if you consent)
To personalize your experience on the Site (e.g., remembering preferences)
To monitor and administer the Site’s security, detect fraud or abuse, enforce our policies
To comply with legal obligations

3. Disclosure of Your Information

We may share information in the following circumstances:

With third-party service providers who perform services on our behalf (e.g., hosting, website analytics, email delivery, payment processing). These vendors are contractually required to keep your information confidential and to use it only to perform the services we request.
With our affiliates or successors (in case of merger, acquisition, sale of assets) in which case your information may be transferred as part of that transaction.
If required by law, regulation or legal process (e.g., court order, subpoena) or to protect our rights, property or safety or the rights, property or safety of others.
We do not sell your personal information to third parties for their direct marketing (unless we explicitly tell you and obtain consent).
We may share non-personal, aggregated or anonymized usage information (for example, “10,000 monthly visitors, average time on site 2 minutes”) that does not identify you personally.

4. Cookies, Tracking & Analytics

Our Site uses cookies and similar technologies for analytics and functionality. You can typically control cookies via your browser settings (e.g., disable or delete cookies), but if you do so some parts of the Site may not function properly.
We use analytics services (for example Google Analytics or similar) to collect and analyse usage information about the Site. These services may use cookies and identifiers to track your use of the Site over time and across websites.
If you prefer, you may opt-out of certain analytics tracking, for example using browser-based “Do Not Track” settings or a plugin that disables analytics cookies.
We may link analytics data with other personal information if you have provided it (for example, if you log in or subscribe) in order to provide improved service.
We may also use tracking technologies for advertising and remarketing purposes if you have given consent.

5. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected (for example responding to your inquiry, providing you a service, and for analytics/operational purposes) and to meet our legal obligations (e.g., tax, accounting).
When we no longer require the information in identifiable form, we will either delete it or de-identify it (so it can no longer be associated with you).
For automatically collected usage data / analytics, we may retain it in aggregated or anonymized formats indefinitely for statistical purposes.

6. Security

We take reasonable administrative, technical, and physical measures to protect the information we collect from unauthorized access, disclosure, alteration, and destruction. However, no system is completely secure, and we cannot guarantee the security of your information transmitted to or from the Site.

7. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information as soon as practicable. If you believe that we have collected information from a child under 13, please contact us at the address below.

8. Your Rights & Choices

Depending on your jurisdiction and applicable law, you may have certain rights with respect to your personal information:

The right to access or request a copy of your personal information.
The right to request correction or deletion of your personal information.
The right to restrict or object to processing of your personal information (including tracking/analytics) where applicable.
The right to opt-out of certain uses of your information (for example cookies/tracking, promotional communications).

To exercise these rights, please contact us using the contact details below. Please note: if you opt-out of cookies/tracking or analytics, you may lose some functionality of the Site.

9. Third-Party Links & Embedded Services

Our Site may contain links to other websites or services operated by third parties that are not controlled by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site.

If our Site embeds services from others (such as social-media widgets, video players, etc.), those services may collect data through cookies or other tracking technologies.

10. International Visitors / Transfer of Data

Although our Site is primarily operated in the United States, if you access the Site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S. and potentially other jurisdictions where our service providers are located. By using the Site, you consent to such transfer, storage and processing.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or for other operational reasons. We will post the updated policy on this Site with a new “Effective date.” If we make a material change (one that affects your rights or how we use your information) we may provide additional notice (for example via a banner, email if you have subscribed, or other prominent method). Your continued use of the Site after the revised policy becomes effective constitutes your acceptance of the changes.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our practices, please contact us:
Patterson Performing Arts, Inc.
10 W. Lockwood Ave.

Saint Louis, MO 63119
Email: admin@pattersonperformingarts.com
Phone: 314-529-0082